Five events to consider when targeting high-net-worth individuals
5 events to reach high-net-worth and ultra-high-net-worth audiences for marketing leaders working with modest budgets.
National Campaigns
Why Crypto.com and Formula 1 is a sponsorship match made in heaven
Why is Crypto.com’s partnership with Formula 1 being hailed as the perfect sponsorship match and what lessons can be applied to your own sponsorship campaigns?
Avoiding cognitive bias in sponsorship measurement
How can sponsors remove cognitive bias from the sponsorship measurement and evaluation process to aid better decision making?
Can controversial sponsorship succeed?
Why did an experienced sponsor like 32Red sponsor Derby County and did their gamble pay off?
Engaging local communities on a national scale
How can a large organisations seeking to engage families effectively deploy a multi-million pound budget into local sponsorship?
