National Campaigns

Novuna and UK Athletics deal underscores the value of title sponsorships

Novuna and UK Athletics deal underscores the value of title sponsorships

Jul 2, 2025

On Monday, UK Athletics (UKA) announced a landmark multi-year sponsorship deal with financial services brand Novuna, in what is being hailed as a transformative moment for British athletics. The agreement sees Novuna become Title Partner of the London Athletics Meet, the UK Athletics Championships, and the UK Athletics Indoor Championships, as well as the Great Britain...
San Antonio Spurs and Ledger are redefining crypto sponsorships

San Antonio Spurs and Ledger are redefining crypto sponsorships

Jun 25, 2025 |

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’ official jersey patch sponsor for the 2025 NBA season. This is about more than exposure; it’s a statement about what the future of crypto sponsorships can look like: grounded in community outreach, financial literacy, and empowerment. While...
Revealed: Premier League Fair Market Sponsorship Values 2025

Revealed: Premier League Fair Market Sponsorship Values 2025

Jun 2, 2025 |

The Sponsor has once again published its annual Premier League fair market sponsorship values research covering all 20 clubs' front-of-shirt and sleeve sponsorship assets. The results show that some clubs and sponsors are getting a great deal while others are overpaying. Fair market value in sponsorship refers to the income a team or event can reasonably expect to...
Data driven sposnsorship