SPORTFIVE’s Tim Stedman on crafting successful brand ambassador partnerships
SPORTFIVE’s Head of Athlete Marketing, Tim Stedman, on how to manage and execute a successful brand ambassador partnership
National Campaigns
Allianz agrees Twickenham naming rights deal ending West Ham’s London Stadium talks
Allianz announces naming rights deal for Twickenham Stadium bringing an end to rumours of a partnership with West Ham’s London Stadium
Robin Clarke appointed Global CEO of M&C Saatchi’s Passions & PR Specialism
Robin Clarke has been named the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to the group’s Global CEO, Zaid Al-Qassab, and join the agency’s executive leadership team. He will work alongside Richard Thompson, the division's chair, and oversee the group's activities in Sport & Entertainment and its PR business, Talk. His responsibilities...
Lewis Hamilton: The latest name to join CFI’s expanding sponsorship portfolio
CFI Financial Group continues to expand sponsorship strategy with high-profile partnership deal with Lewis Hamilton.
What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
