National Campaigns Archives - Page 5 of 15

Justifying sponsorship returns: How media equivalency undervalues your sponsorship and exploring alternative measurement approaches

Feb 26, 2024 | Measurement

Learn how MVE fails to capture the intangible yet invaluable shifts in consumer behaviour that drive revenue growth and explore alternatives.

From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity

Jan 22, 2024 | Planning

Assessing the dangers of bloated and fragmented sponsorships and what to do about it to strengthen your brand identity.

M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

Jan 16, 2024 | Activation

Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse M&C Saatchi Sport & Entertainment commemorates two decades of creativity by introducing its groundbreaking 'Passion Pulse' offering. As part of this milestone, the agency boldly departs from the traditional fandom model, embracing the forward-thinking 'Fancom' approach to...

Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good

Jan 8, 2024 | Activation

Discover how brands like use sponsorships to drive positive impact, authenticity, and long-term benefits beyond partnerships.

Guinness demonstrates the growing commercial value of women’s sport with £15m sponsorship deal

Dec 13, 2023 | Planning

The early adopter window of opportunity in women’s sport is shrinking as commercial value continues to grow.

National Campaigns

Justifying sponsorship returns: How media equivalency undervalues your sponsorship and exploring alternative measurement approaches

From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity

M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good

Guinness demonstrates the growing commercial value of women’s sport with £15m sponsorship deal

Topics

Categories

Socials

More from The Sponsor