National Campaigns

M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

Jan 16, 2024 |

Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse M&C Saatchi Sport & Entertainment commemorates two decades of creativity by introducing its groundbreaking 'Passion Pulse' offering. As part of this milestone, the agency boldly departs from the traditional fandom model, embracing the forward-thinking 'Fancom' approach to...
The 6 components of successful sponsorship planning: A guide for first-time sponsors

The 6 components of successful sponsorship planning: A guide for first-time sponsors

Oct 3, 2023 |

Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...
Data driven sposnsorship