What effect does a gambling partnership have on fellow sponsors?
In this article, we take a look at how and why betting companies continue to bail out clubs, and what that means for sponsors down the line.
National Campaigns
Sponsorship risks and environmental responsibility: A critical balance for brands
In a world increasingly attuned to environmental concerns and societal values, the landscape of corporate sponsorships has evolved dramatically. Brands, particularly those associated with industries that bear environmental concerns, find themselves at a critical crossroads when contemplating sponsorship commitments. The pivotal question they face is whether the advantages of...
Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket
In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration,...
Navigating fossil fuel sponsorship in the arts: A delicate balance
The ongoing debate surrounding the permissibility of brands associated with the fossil fuel industry sponsoring the arts has gained renewed momentum. Notably, a consortium of 50 authors, including prominent figures like Zadie Smith, Ali Smith and Katherine Rundell, recently penned a letter urging the Edinburgh International Book Festival to sever its ties with Baillie Gifford...
Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League
The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a recently formed company arising from the merger of Tempus Ex Machina and Biocore. The proposed partnership, set to exceed £40 million, has sparked significant interest due to its notable connection to Chelsea's owners, Clearlake Capital and...
