National Campaigns

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

Sep 26, 2023 |

Within the world of sports sponsorships, the behind-the-scenes evolution of partnerships often shrouds itself in secrecy. The path from the first connection to a thriving collaboration is a captivating journey, one that is unique to each organisation. In this article, we delve into the fascinating backstory of how PensionBee's sponsorship of Brentford FC in the Premier League...
Sponsorship risks and environmental responsibility: A critical balance for brands

Sponsorship risks and environmental responsibility: A critical balance for brands

Sep 4, 2023 |

In a world increasingly attuned to environmental concerns and societal values, the landscape of corporate sponsorships has evolved dramatically. Brands, particularly those associated with industries that bear environmental concerns, find themselves at a critical crossroads when contemplating sponsorship commitments. The pivotal question they face is whether the advantages of...
Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

Aug 16, 2023 |

In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration,...
Navigating fossil fuel sponsorship in the arts: A delicate balance

Navigating fossil fuel sponsorship in the arts: A delicate balance

Aug 14, 2023 |

The ongoing debate surrounding the permissibility of brands associated with the fossil fuel industry sponsoring the arts has gained renewed momentum. Notably, a consortium of 50 authors, including prominent figures like Zadie Smith, Ali Smith and Katherine Rundell, recently penned a letter urging the Edinburgh International Book Festival to sever its ties with Baillie Gifford...
Data driven sposnsorship