National Campaigns

Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League

Aug 10, 2023 | Measurement

The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a recently formed company arising from the merger of Tempus Ex Machina and Biocore. The proposed partnership, set to exceed £40 million, has sparked significant interest due to its notable connection to Chelsea's owners, Clearlake Capital and...

Irene Gowing on growing brand awareness: “Sponsorship is a long-term play”

Jul 26, 2023 | Activation

In this interview, we spoke with Head of Brand, Sponsorship and Consumer PR, at Bord Gáis Energy, Irene Gowing about sponsorship with the GAA.

Peloton is fuelling its bold rebrand by sponsoring Liverpool FC

Jul 19, 2023 | Activation

In this article, we look at how Peloton’s rebrand has aligned with their recently announced sponsorship of Liverpool FC.

Chelsea’s cut-price of £25m for a new shirt sponsor is not low enough

Jul 13, 2023 | Activation

While Chelsea’s valuation of prospective shirt sponsorships is down significantly, we look at why it is still not low enough.

Michelle McLeod and Helen Chomczuk on Baillie Gifford’s sponsorship of the Edinburgh International Book Festival

Jul 10, 2023 | Activation

In this interview, we spoke with Michelle McLeod, Sponsorship Manager at Baillie Gifford and Head of Development of the EIBF, Helen Chomczuk.

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