Chelsea’s cut-price of £25m for a new shirt sponsor is not low enough
While Chelsea’s valuation of prospective shirt sponsorships is down significantly, we look at why it is still not low enough.
National Campaigns
Michelle McLeod and Helen Chomczuk on Baillie Gifford’s sponsorship of the Edinburgh International Book Festival
In this interview, we spoke with Michelle McLeod, Sponsorship Manager at Baillie Gifford and Head of Development of the EIBF, Helen Chomczuk.
3 lessons from Bud Light’s mismanaged sponsorship campaign
In this article, we assess 3 lessons from Bud Light’s grossly mismanaged sponsorship campaign with Dylan Mulvaney.
AMEX’s sponsorship of Fortnite’s ‘Race To Wimbledon’ is a lesson in authentic video game engagement
We take a look at how brands can leverage their sponsorship through the virtual world to build authentic engagement amongst a hard-to-reach audience.
Qualitative vs quantitative: how Sheffield United and Chelsea’s recent sponsorship activity differs
As the Sheffield club return to the Premier League after two seasons out, senior figures are determined to secure ‘family friendly partners.’
