National Campaigns Archives - Page 8 of 14

Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship

Jun 14, 2023 | Planning

The Sponsor has today released its Sponsor Power Index 2023, a comprehensive study of the fair market value (FMV) of every Premier League club’s shirt sponsorship. UPDATE: You can view the results for 2024 here. Fair market value in sponsorship refers to the income a team or event can expect to receive for their sponsorship on the open market, without any existing...

Vhi’s Corporate Communications Manager, Niamh Walker, on alignment and activation with parkrun Ireland

Jun 13, 2023 | Activation

We spoke with Corporate Communications Manager at Vhi, Niamh Walker, about how this sponsorship has helped both brands achieve and further their aims in supporting people to be their healthiest selves.

How Messi’s MLS transfer will supercharge an already booming US soccer market

Jun 7, 2023 | Planning

In this article, we look at the unique US audience, the current sponsorship activity in the MLS, and what a growing appetite for the women’s game tells us about the future of sponsorship.

BP’s Sponsorship Missteps: Authenticity Matters

Jun 5, 2023 | Planning

BP’s 27-year sponsorship of the British Museum is a lesson in the consequences of inauthentic engagement with scrutiny.

How eBay’s Love Island sponsorship increased engagement by 1400%

May 18, 2023 | Activation

After it was announced this week that eBay will replace Just Eat as Love Island’s headline sponsor, what have the online marketplace done to separate themselves from the show’s history of problematic partners? Why have Love Island partnered with eBay? The shift to a more sustainable headline partner addresses widespread criticism for Love Island’s...

National Campaigns

Revealed: The Fair market value (FMV) of every Premier League club’s sponsorship

Vhi’s Corporate Communications Manager, Niamh Walker, on alignment and activation with parkrun Ireland

How Messi’s MLS transfer will supercharge an already booming US soccer market

BP’s Sponsorship Missteps: Authenticity Matters

How eBay’s Love Island sponsorship increased engagement by 1400%

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