We spoke with Corporate Communications Manager at Vhi, Niamh Walker, about how this sponsorship has helped both brands achieve and further their aims in supporting people to be their healthiest selves.
In this article, we look at the unique US audience, the current sponsorship activity in the MLS, and what a growing appetite for the women’s game tells us about the future of sponsorship.
BP’s 27-year sponsorship of the British Museum is a lesson in the consequences of inauthentic engagement with scrutiny.
We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns.
