In this article, we look at the unique US audience, the current sponsorship activity in the MLS, and what a growing appetite for the women’s game tells us about the future of sponsorship.
BP’s 27-year sponsorship of the British Museum is a lesson in the consequences of inauthentic engagement with scrutiny.
We spoke with Head of Marketing Oliver Tregoning, to hear his tips on how to manage a successful partnership and maximise business returns.
The London Marathon provides an excellent opportunity for sponsors to mirror its values of commitment, endurance, and going beyond.
