Sports

EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

Oct 22, 2025 |

ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe Women’s FA Cup, marking the most significant marketing investment in the company’s history. For a business built on financial empowerment, the move signals more than brand visibility, it’s about using football’s reach to drive real-world...
Big sponsor or small sponsor? Why smart brands back agencies, not assets

Big sponsor or small sponsor? Why smart brands back agencies, not assets

Oct 15, 2025 |

New sponsors often fall into the trap of believing that bigger automatically means better. The instinct is to partner with the most recognisable team or event the budget allows, to buy into scale, prestige, and visibility. But in sponsorship, size does not equal success. Big-name rights holders deliver reach and enhanced stature, but they rarely produce results without...
Media value vs market value: How to correctly price sponsorship

Media value vs market value: How to correctly price sponsorship

Sep 29, 2025 |

For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has only reinforced this reliance, delivering increasingly precise counts of how long and how often a brand is visible. Within its own boundaries, media value remains an excellent tool for benchmarking one sponsorship against another and for...
Cadillac’s new Jim Beam partnership shows the power of nation branding in Formula 1

Cadillac’s new Jim Beam partnership shows the power of nation branding in Formula 1

Sep 18, 2025 |

Jim Beam has signed a multi-year deal as the Official Spirits Partner of the new Cadillac F1 team, joining Tommy Hilfiger in the first wave of partners ahead of the team’s 2026 debut. The announcement underlines a very American identity that will be on full display at Miami, Austin and Las Vegas. In sponsorship, you do not only align with a property, you align with the...
Data driven sposnsorship