Toyota and the ECB: A lesson in global sponsorship that drives local sales
Toyota’s partnership with the ECB shows exactly how global partnerships can be activated to deliver local impact and increased sales.
Sports
What Emma Raducanu’s Vodafone exit teaches us about sponsorship value
Emma Raducanu’s rise to global stardom was nothing short of meteoric. At 18, she became the first qualifier in history to win a Grand Slam, capturing the US Open and the hearts of millions. Her poise and effortless charisma made her a marketer’s dream and the sponsorship value followed fast. Porsche, Dior, Tiffany & Co., British Airways, Evian, Vodafone. The partnerships...
The Masters: Golf’s most exclusive sponsorship – and why brands still line up
Each April, the world’s most prestigious golfers descend on Augusta National Golf Club for The Masters — a tournament steeped in tradition, exclusivity, and immaculate presentation. But beyond the azaleas and green jackets lies one of the most distinctive sponsorship models in sport.
Unlike other global sporting events, where brand logos are plastered on every available...
How AO’s data-led approach is guiding the future of its sponsorship strategy
Behind the scenes of AO’s sponsorship decision making process leveraging data and scorecards to make smart decisions.
Padel: The sponsorship goldmine you might be overlooking
Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t just another niche sport—it’s a movement. In Spain alone, 5 million people play padel regularly, making it the country’s second-most popular sport after football. Across Europe, clubs are struggling to keep up with demand, in the Middle East,...
