Is Carlos Alcaraz now the most marketable athlete in the world?
With youth, an all-round game, trophies, and comfort in front of the camera, is Carlos Alcaraz now the most marketable athlete in the world?
Sports
Chelsea’s cut-price of £25m for a new shirt sponsor is not low enough
While Chelsea’s valuation of prospective shirt sponsorships is down significantly, we look at why it is still not low enough.
How alcohol-free beer sponsorships are boosting brand relevance
In this article we take a look at how non-alcoholic beer sponsorship is speaking to audiences without shedding brands’ core principles.
AMEX’s sponsorship of Fortnite’s ‘Race To Wimbledon’ is a lesson in authentic video game engagement
We take a look at how brands can leverage their sponsorship through the virtual world to build authentic engagement amongst a hard-to-reach audience.
Qualitative vs quantitative: how Sheffield United and Chelsea’s recent sponsorship activity differs
As the Sheffield club return to the Premier League after two seasons out, senior figures are determined to secure ‘family friendly partners.’
