The Saudi Tourism Authority’s (STA) ground-breaking sponsorship is at the intersection of business, sport, and culture, with a two-sided flow of lucrative benefits.
Following their first official outing at the Bahrain GP, digital advertising panels from Seamless Digital will feature on McLaren cars in practice, qualifying, and all 23 of this year’s races.
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
The data supporting greater sponsorship investment in women’s sport is now overwhelming but this opportunity won’t last forever.
