Formula 1 crypto sponsors crash out with £830 million in unpaid bills
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
It was Messi’s tournament but off the field Budweiser and Hyundai activated outstanding World Cup sponsorship campaigns.
Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.
Campaigns by Rugby League World Cup Sponsor Cazoo, Vodafone, Kappa and Deloitte helped make make the tournament one of the most engaging and socially inclusive sports events of the year.
For World Cup sponsors the tournament is a morality minefield but some are more exposed than others; here’s why.