Adidas and Kanye West: What to do when your sponsorship backfires
The big mistake Adidas made with Kanye West was not what they did over the last fourteen days but what they didn’t do seven years ago!
Sports
Don’t distract fans, engage them
Is your sponsorship working hard to create a meaningful fan engagement or distracting them from the very thing they love?
How to persuade internal stakeholders and turn sceptics into supporters
Eight proven techniques to persuade stakeholders and turn sponsorship sceptics into sponsorship supporters.
Sponsorship contracts, beware the fine print
Six key points to help you maximise the value of your sponsorship contract and reduce the risk to your business should things go awry.
Which methodology should you use to calculate sponsorship ROI?
In this article, we break down and review the two leading approaches to holistic sponsorship ROI measurement offered by sponsorship research experts to assess which to use for your campaign.
