Sustainability voted the top priority amongst sponsors
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
Sports
Three reasons why now is the perfect time to sponsor women’s sport
The data supporting greater sponsorship investment in women’s sport is now overwhelming but this opportunity won’t last forever.
Formula 1 crypto sponsors crash out with £830 million in unpaid bills
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
FIFA World Cup Sponsorship Report
It was Messi’s tournament but off the field Budweiser and Hyundai activated outstanding World Cup sponsorship campaigns.
November’s Sponsorship News
Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.
