Sports

Sponsorship spend in Europe hits €32.9bn as growth continues

Mar 13, 2025 | Measurement

Spain emerges as fastest-growing market with 19% surge in 2024 Middle East investment drives record €23.4bn Sport sector valuation Non-Sport sector grows but still lags behind pre-pandemic levels Sponsorship spending across Europe climbed to €32.91bn in 2024, continuing a strong post-pandemic recovery that has seen consistent growth over the past three years. ...

NAB’s Aussie football partnership shows the power of sponsorship as a force for good

Mar 13, 2025 | Activation

Learn how NAB uses sponsorship as a powerful platform to promote its message of social cohesion to millions of Australians

Lessons from across the pond: Why Americans love their sponsors

Mar 4, 2025 | Activation

Why do sponsors in the US enjoy such strong engagement amongst the fan base while European sponsors are seen as a necessary evil?

EXCLUSIVE: Atlassian CMO Zeynep Ozdemir on securing Williams F1 sponsorship in record time

Feb 17, 2025 | Planning

Atlassian’s CMO, Zeynep Ozdemir, reveals how the company secured and executed its Williams F1 sponsorship in record time.

Why fan media offers the most authentic sponsorship in football

Feb 12, 2025 | Activation

Fan media platform The Anfield Wrap highlights how the power of authentic content that genuinely engages football fans.

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Data driven sposnsorship

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