Sports

Africa’s mobile-first generation: Sponsorship challenges and opportunities for brands

Feb 6, 2025 | Activation

In this article Rebecca Eliot of ProTouch Africa, a strategic advisory and digital solutions FanTech business, guides us through the sponsorship landscape in Africa examining the trends, growth areas and and opportunities for brands. "For decades, sports sponsorship in Africa has been measured primarily by visibility—logos on jerseys, in stadiums, and on broadcasts....

The real reason Louis Vuitton is sponsoring F1

Feb 2, 2025 | Planning

Uncovering the driving force behind Louis Vuitton’s F1 sponsorship: A lesson in luxury branding.

Lisa Parfitt on Ilona Maher and why brands should back women’s rugby

Jan 28, 2025 | Planning

Lisa Parfitt shares her insights on the arrival of Ilona Maher and its potential impact on brand sponsorships in women’s rugby.

Why you don’t need big budgets to benefit from sponsorship

Jan 22, 2025 | Planning

Examining how brands can leverage the power of their owned and earned media channels to reap the rewards of well-aligned sponsorship.

The state of cycling sponsorship: Challenges and opportunities

Jan 21, 2025 | Activation

A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.

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Data driven sposnsorship

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