What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
Sports
Revealed: Premier League Fair Market Sponsorship Valuations 2024
This article contains the fair market valuations of all 20 Premier League clubs. How does your club compare?
Why Cazoo’s big sponsorship bet failed and the lessons we can learn
Uncover the high-stakes gamble that led Cazoo to financial ruin and the lessons every brand must learn to impact consumer behaviour.
Engaging High-Net-Worth Audiences Through Sponsorship: A Delicate Balance of Values and Virtues
Discover the nuances of engaging HNW and UHNW audiences through sponsorship and hear from three brand leaders getting it right.
Decoding stadium sponsorship success: Four essential criteria for brands
How to navigate fan sentiment and harness stadium sponsorship to boost brand visibility and forge enduring community connections.
