B2B Sponsorship Success: Harnessing Brand Ambassadors
How can B2B brands optimise their sponsorship by leveraging brand ambassadors and influencers in their campaigns
Sports
Justifying sponsorship returns: How media equivalency undervalues your sponsorship and exploring alternative measurement approaches
Learn how MVE fails to capture the intangible yet invaluable shifts in consumer behaviour that drive revenue growth and explore alternatives.
From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity
Assessing the dangers of bloated and fragmented sponsorships and what to do about it to strengthen your brand identity.
M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model
Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse
M&C Saatchi Sport & Entertainment commemorates two decades of creativity by introducing its groundbreaking 'Passion Pulse' offering. As part of this milestone, the agency boldly departs from the traditional fandom model, embracing the forward-thinking 'Fancom' approach to...
Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good
Discover how brands like use sponsorships to drive positive impact, authenticity, and long-term benefits beyond partnerships.
