Shifting Gears: How Cognizant’s F1 exit strategy maximises returns while minimising costs
Cognizant reducing its sponsorship of Aston Martin F1 team shows that strategic exits can be just as powerful as grand entrances
Sports
The 6 components of successful sponsorship planning: A guide for first-time sponsors
Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...
Esports Series Part 2: A passionate, dynamic, and ever-evolving audience
Last week, we kicked off an exciting new series delving into the world of esports with Benedikt Becker of Shikenso Analytics. In our first article, we explored the esports landscape and the promising opportunities it presents for brand partnerships, which you can read here. Now, in the second instalment of our three-part deep dive series, we once again sit down with...
The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC
Within the world of sports sponsorships, the behind-the-scenes evolution of partnerships often shrouds itself in secrecy. The path from the first connection to a thriving collaboration is a captivating journey, one that is unique to each organisation. In this article, we delve into the fascinating backstory of how PensionBee's sponsorship of Brentford FC in the Premier League...
Esports Series Part 1: The landscape and opportunities for brands
In a world where traditional sports have reigned supreme, a digital contender has rapidly risen through the ranks, capturing the hearts and screens of millions: esports. Its impact is not just limited to players and fans; the business side of esports is buzzing with opportunities and complexities, especially in the realm of sponsorships.
In the first of a new three-part...
