Sports

Esports Series Part 1: The landscape and opportunities for brands

Esports Series Part 1: The landscape and opportunities for brands

Sep 13, 2023 |

In a world where traditional sports have reigned supreme, a digital contender has rapidly risen through the ranks, capturing the hearts and screens of millions: esports. Its impact is not just limited to players and fans; the business side of esports is buzzing with opportunities and complexities, especially in the realm of sponsorships. In the first of a new three-part...
Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

Aug 16, 2023 |

In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration,...
Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League

Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League

Aug 10, 2023 |

The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a recently formed company arising from the merger of Tempus Ex Machina and Biocore. The proposed partnership, set to exceed £40 million, has sparked significant interest due to its notable connection to Chelsea's owners, Clearlake Capital and...
Data driven sposnsorship