Sports Archives - Page 8 of 19

Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

Aug 16, 2023 | Activation

In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration,...

Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League

Aug 10, 2023 | Measurement

The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a recently formed company arising from the merger of Tempus Ex Machina and Biocore. The proposed partnership, set to exceed £40 million, has sparked significant interest due to its notable connection to Chelsea's owners, Clearlake Capital and...