What effect does a gambling partnership have on fellow sponsors?
In this article, we take a look at how and why betting companies continue to bail out clubs, and what that means for sponsors down the line.
Sports
Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket
In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration,...
Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League
The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a recently formed company arising from the merger of Tempus Ex Machina and Biocore. The proposed partnership, set to exceed £40 million, has sparked significant interest due to its notable connection to Chelsea's owners, Clearlake Capital and...
Game Changer: Why Manchester United represents the perfect partner for Adidas to promote women’s football
Discover why Adidas broke records to forge an unprecedented partnership with Manchester United, and how this game-changing deal presents a golden opportunity to empower and promote women’s football on a grand scale.
Irene Gowing on growing brand awareness: “Sponsorship is a long-term play”
In this interview, we spoke with Head of Brand, Sponsorship and Consumer PR, at Bord Gáis Energy, Irene Gowing about sponsorship with the GAA.
