TV Archives - Page 2 of 4

The 6 components of successful sponsorship planning: A guide for first-time sponsors

Oct 3, 2023 | Planning

Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...

Little fish, big pond: the dangers of overestimating your sponsorship capabilities

Jun 21, 2023 | Planning

In the dynamic world of sports sponsorship, businesses face a critical decision: Should they swim with the giants and be a small partner of a renowned event, or dive into uncharted waters as the main sponsor of a smaller team? The choice is far from simple, it requires a thoughtful evaluation of the pros and cons associated with each approach as well as your organisation's...

How eBay’s Love Island sponsorship increased engagement by 1400%

May 18, 2023 | Activation

After it was announced this week that eBay will replace Just Eat as Love Island’s headline sponsor, what have the online marketplace done to separate themselves from the show’s history of problematic partners? Why have Love Island partnered with eBay? The shift to a more sustainable headline partner addresses widespread criticism for Love Island’s...