Ignore the market research at your peril
Why is conducting sponsorship market research not just a nice to have but a necessity?
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Have you forgotten about memory?
What are the different forms of memory and why are they crucial to unlocking your sponsorship goals?
Why you should always say no to the proposal that lands on your desk
Successful sponsorship begins with comprehensive research and evaluation of all available opportunities.
The brand ambassador checklist
A checklist of points to consider before engaging a brand ambassador or social media influencer to promote your brand.
Measuring sponsorship impact on brand and business value
Brand value allows marketing and finance professionals to find common ground to measure and assess sponsorship.
