Measuring sponsorship impact on brand and business value
Brand value allows marketing and finance professionals to find common ground to measure and assess sponsorship.
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Social media strategy to supercharge your sponsorship
For companies that want to maximise the effectiveness of their sponsorships and connect with new audiences, social media and digital marketing remain a crucial part of the overall marketing strategy. Here’s why:
Has your sponsorship gone stale?
According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive recognition and recall amongst fans and supporters beyond the initial stages of an association?
Why Crypto.com and Formula 1 is a sponsorship match made in heaven
Why is Crypto.com’s partnership with Formula 1 being hailed as the perfect sponsorship match and what lessons can be applied to your own sponsorship campaigns?
Avoiding cognitive bias in sponsorship measurement
How can sponsors remove cognitive bias from the sponsorship measurement and evaluation process to aid better decision making?
